We love this product. After Inked is possibly the best tattoo care product we have come across so far. It feels good going on the skin, it's not greasy and it doesn't stick to your clothes. When used on a fresh tattoo, it soothes the sting and takes the redness away. The tattoos we have used it on have healed really quickly and they have healed well. The skin remained smooth and hydrated. After Inked is also cruelty free and vegan friendly. We really think that if you try it once you will love it too. It does seem to be a step forward in tattoo care.